Thailand Steps Up Southern Durian Sales to Stabilize Prices

Durian output in southern Thailand is forecast to reach 752,515 tonnes this year, a 30% increase from the previous season. However, a temporary suspension of orders from China due to quality concerns, coupled with increased competition from foreign suppliers and greater domestic output from Thailand's eastern and northeastern regions, led to an initial price decline. To stabilize prices, the Department of Internal Trade has intervened through advance purchases and consumer-oriented promotional campaigns. Southern Monthong durians are currently priced at 85–105 THB (2.53–3.13 USD) per kg for AB grade, 60–80 THB for C grade, and 40–55 THB for D grade. The government plans to distribute 300,000 tonnes of southern durian, including 3,700 tonnes through advance purchase contracts, 9,000 tonnes via consumption promotion campaigns, and 281,000 tonnes through off-farm distribution networks. Additional measures include setting up direct sales outlets, subsidizing postal delivery costs, and supporting processing initiatives. Medium-term strategies involve targeting tourists through consumption campaigns, partnering with food brands to develop durian-based menus, and organizing field trips for foreign ambassadors to major producing provinces like Chumphon, Surat Thani, and Nakhon Si Thammarat. Despite early-season challenges, Thailand's overall durian exports remain robust. From January 1 to July 5 this year, the country exported 908,047.46 tonnes of durian in 55,831 shipments, generating over 104.19 billion THB. Laos, with its long borders with China and Vietnam, relies heavily on trade with these nations, making market dynamics and policies in neighboring countries directly impactful for its producers and consumers, particularly in agriculture. Fluctuations in Thailand's durian market can indirectly affect Laos' fruit markets and related industries. The Lao government is also working on securing sales channels and improving quality for its domestic produce, necessitating constant monitoring of regional market trends and international trade environments. Information Source: KPL Laos News