Prabowo's 'Indonesia Coffee Ambassador' Remark and New Nutri-Level System
Diplomacy
2026年8月2日
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Prabowo's 'Indonesia Coffee Ambassador' Remark and New Nutri-Level System

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In Indonesia, Defense Minister Prabowo's expressed willingness to become an 'Indonesia Coffee Ambassador' after his retirement has become a topic of discussion. Meanwhile, the new 'Nutri-Level' food labeling system, using colors and letters to indicate healthiness, has been implemented, raising awareness for healthier eating habits.

In Indonesia, a remark by Defense Minister Prabowo Subianto expressing his willingness to become an 'Indonesia Coffee Ambassador' after his future retirement has become a topic of discussion among the public. This statement is interpreted as a suggestion of his fondness for coffee and his interest in promoting Indonesia's coffee industry. Furthermore, as a new initiative to support healthy eating habits for the public, the Food and Drug Supervisory Agency (BPOM) has officially implemented the 'Nutri-Level' nutritional labeling system. This system displays indicators using colors and letters on food packaging, enabling consumers to more easily assess the healthiness of food products. For instance, green indicates nutritious and healthy food, while red signifies food that requires caution. These news items reflect the growing awareness of food culture and health consciousness in Indonesia. While Prabowo's remark hints at a role as a cultural icon through coffee, a national beverage, the Nutri-Level system is drawing attention as a concrete policy aimed at improving public health. The report also includes other lifestyle news, such as new facts disclosed by the Ministry of Health regarding the context of the term 'Londo Ireng' in a presidential speech, and footage of a panda recorded in a high-altitude region of China.

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