Quang Ninh Connects Heritage Sites to Boost Autumn-Winter Tourism

Vietnam is focusing on protecting its rich heritage and enhancing experiential travel as it gears up for the autumn-winter tourism season. The northern province of Quang Ninh, in particular, is leveraging its diverse tourism resources, including the UNESCO World Heritage site of Ha Long Bay, to attract Russian visitors. The province is forging partnerships to capitalize on its strengths in marine tourism, cultural heritage, luxury resorts, and wellness services. The initiative to establish "Yen Tu – The Meditative Hues of Autumn" as a signature cultural-tourism brand enters its second year, building on the success of its inaugural edition. This effort is part of Vietnam's broader strategy to elevate its national tourism brand by 2035, aiming to position the country as a leading Asian destination for heritage, cuisine, beach resorts, culture, and Vietnamese lifestyles, emphasizing quality and safety. Statistics indicate that Vietnam remains among the top destinations in the region for international visitors. Notably, Russian arrivals surpassed one million in the first eight months of the year, marking a remarkable 165.7% year-on-year increase, the highest growth rate among Vietnam's major international tourist markets. China continues to be the largest source market, with approximately 3.08 million visitors in the first seven months. To address the challenge of seasonality, various regions are developing products that can attract visitors year-round. For instance, the central coastal city of Da Nang is integrating cuisine into tourism itineraries, linking culinary promotion with destination branding and cultural preservation. In Hanoi, tourism events are increasingly designed to inspire exploration beyond individual festivals, incorporating VR experiences, handicraft workshops, and new tour promotions. Experts emphasize that tourism effectiveness should be measured not only by visitor numbers and revenue but also by spending, length of stay, repeat visits, job quality, visitor satisfaction, and environmental carrying capacity. The Communist Party Central Committee has adopted Resolution No. 26-NQ/TW, setting a new vision focused on fundamentally renewing mindsets, methods, and approaches to tourism development and governance, shifting from quantity to quality and increasing the sector's contribution to the national economy. Source: VietnamPlus English