Thai Glico Targets Gen Z with New Chocolate Pocky, Distributing Over 300,000 Units to Schools and Universities
Thai Glico has launched a campaign distributing over 300,000 units of its new chocolate-flavored Pocky, primarily to schools and universities, aiming to appeal to Thailand's Gen Z demographic. The initiative focuses on product development tailored to younger consumers' preferences and direct engagement with the target audience.
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