Thai Glico Targets Gen Z with New Chocolate Pocky, Distributing Over 300,000 Units to Schools and Universities

Thai Glico is launching a promotion for its new chocolate-flavored Pocky, targeting Thailand's Gen Z demographic. As part of this campaign, the company plans to distribute over 300,000 Pocky units, primarily to schools and universities nationwide. This initiative reflects the changing consumption patterns of the youth demographic in Thailand and the importance of product development tailored to their preferences. Gen Z is known to gather information through digital channels like social media and is highly sensitive to trends. Therefore, Thai Glico has likely selected educational institutions as channels to directly reach them. Pocky has been a popular snack in Thailand for many years, and the introduction of a new flavor can be seen as a strategy to retain existing customers while attracting new ones. Gen Z, in particular, shows high interest in new tastes and experiences, making this approach expected to be effective. This distribution campaign is expected to not only increase product awareness but also serve as an opportunity to deepen engagement with the younger generation. Thai Glico intends to continue promoting product development and marketing strategies that meet the needs of Gen Z.