Banh Ram It Goes Viral, Showcasing Vietnam's Culinary Appeal Globally
Culture

Banh Ram It Goes Viral, Showcasing Vietnam's Culinary Appeal Globally

The traditional Hue dish, banh ram it, is experiencing a global surge in popularity thanks to social media. Its unique texture and flavor are captivating international food enthusiasts, leading to increased demand at Vietnamese eateries both abroad and at home, and sparking hopes for tourism promotion through culinary culture.

This article requires PRO

This article is outside the free access window or is a special report. PRO unlocks it and the full archive.

  • Vietnam Ranks Second Globally in Tourist Arrivals

    Vietnam welcomed a record 12 million tourists in August, becoming the world's second most visited country. This marks an exceptional growth amid declining tourist arrivals in many nations due to the Middle East crisis.

  • Vietnam Youth Federation Congress Vows to Foster Patriotism and Cultural Promotion

    The 9th National Congress of the Vietnam Youth Federation (VYF) concluded in Hanoi, underscoring the commitment of young people to patriotism and cultural promotion. The congress affirmed the incorporation of Party guidance into future action plans to energize youth movements.

  • Vietnam's International Arrivals Recovering, Boosting Tourism Targets

    Vietnam welcomed 17.7 million international visitors from January to September, achieving 71% of its 2026 target of 25 million. Growth is particularly strong from European markets, indicating a diversification of the tourism landscape.

  • Muong Lo Culture and Tourism Festival to Showcase Thai 'Xoe' Dance

    The Muong Lo Culture and Tourism Festival, themed 'Essence of Thai Xoe Dance - Colors of the Northwest,' will be held in Vietnam's northwestern Lao Cai province from October 16-21, 2026. The event commemorates the 5th anniversary of Thai Xoe dance's inscription on the UNESCO Intangible Cultural Heritage list, aiming to preserve tradition and boost regional tourism.