Cambodia to Ban Prize-Based Promotions on Beverages from October 1, Reshaping Market Dynamics for Global Drink Firms
The Cambodian government will ban all prize-based promotions on beverages, including alcohol and soft drinks, effective October 1. This regulatory shift, directed by Prime Minister Hun Manet, aims to curb aggressive marketing tactics and promote market fairness, compelling firms to compete on product quality rather than incentives.
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