Ho Chi Minh City Recognizes Southern Group for Innovation Contributions

Ho Chi Minh City's People's Committee has awarded Southern Homes Vietnam, a member of Southern Group, a Certificate of Merit for outstanding achievements in the "Innovative Enterprises and Entrepreneurs Developing with the City" emulation movement during the 2023-2025 period. This recognition is seen as a testament to the company's efforts in innovating its management model, applying technology, and enhancing service quality within the real estate sector. Over the past three years, Southern Group has focused on digitizing project data, implementing a customer management system, and standardizing inter-departmental coordination processes. Centralized management of product information, legal aspects, sales policies, and customer data has led to reduced manual work, fewer errors, and improved consulting efficiency. The company also emphasizes specialized personnel training, integrating product knowledge, legal expertise, technology, and professional standards. Southern Group is orienting its development towards a "green, digital, and smart" model, prioritizing cooperation with projects that have synchronized planning and focus on sustainability. Southern Group states that innovation is not confined to software investment but is also reflected in management thinking, work organization, and customer service quality. This transformation process is linked to the goal of enhancing transparency and professionalism in the real estate market. The company believes that standardizing data, digitizing processes, and improving consulting quality can help bridge information gaps among stakeholders, enhance customer experience, reduce transaction errors, and boost operational efficiency. This strategic direction aligns with Ho Chi Minh City's push for digital transformation and green economic development. In this trend, the private enterprise sector plays a crucial role in implementing new solutions, creating jobs, training human resources, and contributing to the city's overall competitiveness. Mr. Bui Xuan Hien, General Director of Southern Homes Vietnam, also received an individual Certificate of Merit for his contributions to the emulation movement during the same period. The company highlighted his role in strategy building, organizational structuring, and fostering an innovative culture within operations. Mr. Hien stressed that innovation should be an integral part of the operational culture, not just a temporary activity. Southern Group plans to continue investing in technology, data, and personnel training. The company also aims to further enhance transparency in real estate consulting and distribution and continuously improve its management processes. These two awards are viewed as a catalyst to elevate service quality, improve operational efficiency, and contribute to the development of a professional, transparent, and sustainable real estate market in Ho Chi Minh City. Source: VnExpress