Vietnam Tourism Aims for Quality Shift, High-Value Market Focus

Vietnam's tourism industry is striving for qualitative improvement and sustainable growth in response to the national directive: "Restructuring the tourism sector, strongly shifting the development model from quantity to quality, smart, green, and creative." To achieve this goal, relevant sectors must strengthen cooperation and precisely identify target markets and products to attract high-quality tourists. While Vietnam's tourism has consistently maintained top-tier scale and growth rates in Southeast Asia, the focus is shifting from mere quantitative expansion to qualitative aspects such as enhancing customer experience and environmental considerations. Specifically, cultivating high-value markets—segments with higher spending propensity and greater potential for contributing to the local economy—is an urgent priority. This necessitates accurately understanding the needs of target markets and developing unique, attractive tourism products and services accordingly. Furthermore, promoting smart tourism through digital technologies and adopting green tourism initiatives to reduce environmental impact will be crucial factors in determining Vietnam's future tourism competitiveness. Vietnam has shown remarkable results in recovering international tourist numbers recently, with nearly 16 million foreign visitors reported last year. By maintaining this momentum and enhancing the overall quality of the tourism industry, Vietnam is expected to further solidify its position as a leading tourist destination in Southeast Asia.