TAT Unveils 2027 Tourism Plan: Aiming for Transformation and High-Value Growth
The Tourism Authority of Thailand (TAT) has launched its 2027 Tourism Marketing Action Plan, dubbed 'The Year of Transformation.' The strategy targets a 5% revenue increase, a 60:40 visitor split between major and secondary destinations, and aims to position Thailand among Asia's top three for traveler loyalty by focusing on high-value and meaningful experiences.
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