Thailand reconsiders 2026 FIFA World Cup broadcast rights amid financial and scheduling hurdles
Technology

Thailand reconsiders 2026 FIFA World Cup broadcast rights amid financial and scheduling hurdles

Thailand is reconsidering its bid for 2026 FIFA World Cup broadcast rights due to soaring licensing fees and unfavorable time differences. Officials are questioning the financial viability of the investment, as late-night match times threaten to dampen viewership and advertising revenue.

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