Da Nang to Host Festival Celebrating Quang Nam-Style Noodle Soup

Da Nang City will host a festival to honor "My Quang," a signature noodle dish of the region. This dish is not only a culinary icon of the Quang Nam region but also reflects the history, culture, and daily life of communities in central Vietnam. With its diverse ingredients, preparation methods, and distinctive flavors, My Quang has become one of Vietnam's best-known culinary specialties. The festival is expected to be an opportunity for Da Nang to further strengthen its position on the culinary tourism map. In recent years, Da Nang has been actively promoting tourism, undertaking various initiatives such as showcasing local specialty products at the airport and developing heritage tourism centered around the Ky Anh Tunnels. The city has also garnered international attention, being named one of Asia's must-visit summer destinations by Lonely Planet. The hosting of the My Quang festival can be seen as a strategic step to promote Da Nang's rich culinary culture both domestically and internationally, thereby attracting more tourists. Under Vietnam's one-party system, the preservation and utilization of cultural heritage are also emphasized from the perspective of national cohesion and soft power enhancement. Events like this, which highlight regional culture, can contribute to enhancing the national image while celebrating the country's diversity. In Vietnam, where economic growth continues, the tourism industry is a significant source of foreign currency and contributes to the revitalization of local economies. Events focusing on regional specialties like My Quang are expected to benefit small businesses and farmers, leading to economic effects across the entire supply chain.