Chiang Rai's Pang Khon Coffee Targets Global Premium Market with GI Registration
Chiang Rai province in northern Thailand is accelerating efforts to register its high-altitude Arabica coffee, 'Pang Khon coffee,' as a Geographical Indication (GI). This strategic move aims to build brand strength in the global premium market and enhance resilience against climate change, with expectations of boosting farmer incomes and revitalizing the local economy.
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