Why 'Buy Now, Pay Later' Generates Billions in Revenue Despite 0% Interest
Economy

Why 'Buy Now, Pay Later' Generates Billions in Revenue Despite 0% Interest

Vietnam's 'Buy Now, Pay Later' (BNPL) services are rapidly expanding, forming a multi-billion dollar market. Despite offering 0% interest, these platforms generate substantial revenue through merchant fees and data utilization, fueled by the growth of online shopping and younger consumers.

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