True Corp. Launches AI-Powered SMEs Initiative to Drive Thai Business Growth
Technology

True Corp. Launches AI-Powered SMEs Initiative to Drive Thai Business Growth

True Corporation, a leading Thai telecommunications company, has announced a new strategy to boost the growth of Small and Medium Enterprises (SMEs) through Artificial Intelligence (AI). Under the "AI-Powered SMEs" initiative, AI is positioned not just as a tool but as a primary driver of business expansion, with the introduction of Thailand's first "Large Behavior Model (LBM)" for consumer behavior analysis. This effort aims to enhance the productivity of SMEs, which form the backbone of the Thai economy, and increase their contribution to GDP.

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