Thai National Costume 'Chud Thai' Fever in Japan, Cultural Event Draws Crowds

The Thai national costume, known as "Chud Thai," is experiencing a surge in popularity in Japan. The cultural exchange event "CHUD THAI KNOWLEDGE, CRAFTSMANSHIP AND PRACTICES OF THE THAI NATIONAL COSTUME," held at the Tokyo National Museum from September 17-18, 2024, was met with enthusiastic crowds of both Japanese locals and international tourists. During the event, Her Royal Highness Princess Sirivannavari Nariratana Rajakanya presided over a fashion show featuring eight royal traditional Thai costumes and three royal men's shirts. Demonstrations of traditional Thai jewelry making, showcasing high-level artistry and craftsmanship such as gold thread wrapping, embroidery, and silver and gold work, alongside auspicious patterned silk weaving, were presented. These displays aimed to convey the value of Thai handicraft art in a contemporary context. Ms. Sabeeda Thaiseht, Thailand's Minister of Culture, stated that this event in Japan marks the second time the royal traditional Thai costumes and royal shirts have been promoted abroad. The first such presentation took place in The Hague, Netherlands, in April 2024. Ms. Sabeeda further commented that the event in Japan garnered significant interest from the Japanese public due to its fashion-related appeal and its role in cultural diplomacy. Both Thailand and Japan possess their own national attire, and the adaptation of Thai silk into kimono-style garments, exemplified by the beautiful attire worn by Princess Sirivannavari, particularly captured the Japanese interest, offering a new way to showcase Thai silk. Currently, Thailand is actively promoting "Chud Thai: Knowledge, Craftsmanship, and Practices of Wearing the National Costume" for inscription on UNESCO's list of Intangible Cultural Heritage, with a decision expected in December 2024. This initiative is a significant step towards preserving and sustainably promoting Thai knowledge, craftsmanship, and identity as a living heritage on the global stage. Source: INN News