Thai Fruits Promotion: Makro Partnership Aims to Create New Demand

The Department of Internal Trade under the Ministry of Commerce has joined forces with Makro, a major domestic retailer, to drive the promotion of Thai fruits and create new demand. This collaboration aims to expand consumption within the domestic market and boost exports. This initiative seeks to deliver Thailand's high-quality fruits to a wider range of consumers and help them rediscover their appeal. Specifically, it will leverage Makro's extensive distribution network to improve access for consumers across the country, while also exploring new consumer segments through promotional activities. Furthermore, the plan includes considering measures to stimulate international demand, with an eye on expanding into export markets. Agriculture, particularly fruit production, holds a significant position in the Thai economy. The export of Thai fruits, which are highly regarded both domestically and internationally, is a crucial source of foreign exchange and directly contributes to improving farmers' incomes. However, in recent years, the fruit industry has been affected by various factors, including climate change, global market trends, and shifts in domestic consumption patterns. In this context, the partnership between the Department of Internal Trade and Makro is expected to contribute to the stabilization and sustainable growth of the fruit industry by bolstering domestic demand. Enhancing the added value of Thai fruits through new marketing strategies and sales channel development, and further solidifying their presence in the international market, will be the focus moving forward. Source: MGR Online (Business)