The 'Stage Without Walls': How Gen Z is Redefining Vietnam's Music Market
Economy

The 'Stage Without Walls': How Gen Z is Redefining Vietnam's Music Market

In Ho Chi Minh City, Gen Z's evolving consumption habits are transforming music events from simple entertainment into a core part of urban culture. As exemplified by festivals like HOZO, music is expanding into public spaces, acting as a powerful engine that redefines the city's lifestyle.

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