Thai Hotel Industry Explores Future Strategies at Hotel Economic Forum 2026

The Hotel Economic Forum 2026, held in Bangkok, served as a crucial platform for Thailand's hotel industry to explore future challenges and opportunities. The forum brought together industry leaders and professionals, including Suwanthep “Tony” Malhotra, CEO of GreenOrange Hospitality Management. Held on September 2 at the King Mongkut’s Institute of Technology Ladkrabang (KMITL) auditorium, the event saw hotel operators, accommodation businesses, investors, and executives gather to share knowledge, build partnerships, and explore new opportunities in a rapidly changing hospitality market. Malhotra joined a panel discussion alongside experienced professionals from the international hospitality sector, sharing his perspective on new approaches to hotel business development and opportunities to create greater value. A key topic highlighted was the “Affiliate Marketing Program,” demonstrating how hotels and accommodation businesses can explore alternative marketing and partnership models to reach new customers and generate additional business opportunities. Speaking about his participation, Malhotra stated, “We are privileged to have the opportunity to join the panel and exchange views with professionals with extensive experience in the hospitality industry. At GreenOrange Hospitality, we understand that the hotel industry is changing faster than ever. We stay focused on adapting to new technology, changing guest expectations, and the opportunities emerging in today’s increasingly connected digital world.” He further added, “Guest reviews have become an important part of the hotel business and a major influence on booking decisions. Hotels need to pay close attention to their reputation across the digital platforms where guests are making those decisions, while also creating a clear path for interested guests to move from researching a hotel to booking directly with the property.” “We want to see more hands joined across the industry, bringing together government bodies and the private sector. If hotels, businesses, and government agencies work together and maintain high standards, we can create better opportunities today while protecting the reputation of our industry for the next generation. We want Thailand’s hotel industry to continue growing and to remain strong for many more years to come,” Malhotra expressed his optimism for sustainable development. He also conveyed his appreciation to HotelPro.Asia, powered by GreenOrange Hospitality Management, for the opportunity to participate in the discussion. The forum was co-organized by KMITL, the KMITL College of Innovation Management and Industry, and TVA Consulting Valley, in cooperation with the Ministry of Tourism and Sports, Tourism Authority of Thailand, Tourism Council of Thailand, and other industry partners. Under the theme “To Create More Value and Meaning for the Thai Hotel Business as It Competes for the Future,” the event focused on practical insights, partnerships, and action to strengthen the competitiveness and long-term development of Thailand’s hotel industry. Participants had the opportunity to connect with fellow professionals, exchange experiences, and identify new ways to support sustainable growth across Thailand’s hospitality sector.