Vietnamese Police Innovate Legal Dissemination in Digital Space, Bridge Gap with Citizens Using AI

In the context of increasingly complex fake news and malicious information, legal dissemination and education cannot continue with the old methods of dry texts or one-way propaganda sessions. Practical reality demands that police forces in various units and localities proactively shift their mindset, leveraging the power of digital technology to bring the law to the people in everyday, relatable, and persuasive language. The fan page of the An Khe Police Station (Da Nang City) quickly became a "phenomenon" on social media shortly after its launch, garnering thousands of interactions and comments under each short, clear post reminding citizens about issues such as reducing noise from karaoke speakers in residential areas, drug prevention and control, maintaining public order, and warning against scams. With relatable language, easy understanding, and a touch of "catching trends" among the youth, the fan page has rapidly attracted over 143,000 followers, and the number continues to grow daily. The reality in An Khe shows that when information is closely tied to real life, the mainstream media flow naturally permeates people's awareness. This approach is not unique to An Khe; numerous social media pages of local police forces are adopting similar methods, transforming the complex online space into a platform for effective two-way interaction between citizens and law enforcement. Assessing this transformation, Lieutenant Colonel Tran Xuan Nam, Head of the Internal Political Security Department of the Da Nang City Police, emphasized that the innovation in legal education and dissemination, proactively "greening" social media with positive information, is part of a concrete plan to implement the "Three Ones" emulation movement launched by the City Police Director, using the effectiveness of dissemination at the grassroots level as a measure. Through regular interaction, law enforcement agencies can promptly grasp public sentiment, aspirations, and social opinions, and thoroughly address complex issues from their inception, contributing to the firm consolidation of the people's security posture in cyberspace. In the field of ensuring traffic order and safety, this shift is even more pronounced. In the first six months alone, traffic police communication products recorded over 1.4 billion views and 83 million interactions on digital platforms. This includes the efforts and dedication of the communication officers of the Hanoi Traffic Police Department. Implementing the directives from the Ministry of Public Security and the Hanoi Police on innovating legal education and dissemination towards grassroots engagement, the Traffic Police Department has produced hundreds of short videos simulating common traffic situations and explaining new regulations using visual graphics. Instead of slogan-based messages or rigid legal documents, propaganda content is increasingly presented in more visual, concise, and accessible formats. As a result, legal provisions, once considered dry, have become easy to understand, remember, and implement for all age groups. A prime example is the video promoting helmet-wearing regulations produced by the Traffic Accident Investigation and Resolution Team (Hanoi Traffic Police Department). The clip, posted on the Traffic Police Department's fan page, attracted over 11 million views and spread widely on other platforms with more than 30 million views, along with thousands of positive shares. Behind these "million-view" videos are the research and efforts of the traffic police officers themselves involved in communication. Lieutenant Colonel Nguyen Ngoc Tien, who directly participates in scriptwriting and acting in these clips, shares that he and his colleagues consider this a special "battlefront." Beyond manual content production, many units are actively applying artificial intelligence (AI) to optimize dissemination effectiveness. In Ha Tinh province, the Provincial Police have issued Plan No. 98/KH-CAT-PV01 to implement the "Digital Transformation in Legal Dissemination and Education Project for the Period 2025-2030." The model combining social media and AI technology in Ha Tinh has helped standardize official police information while automating the creation of lively media products. Survey results in the locality show very positive signals: 82% of respondents indicated they prefer police information channels as reliable sources amidst an online environment flooded with fake news. Notably, in remote and rural areas, images of village police officers guiding residents through online public service procedures via AI-powered video clips have yielded remarkable results. The rate of administrative procedure resolution through online public services in these areas has exceeded 98%. Technology not only shortens geographical distances but also makes the image of police officers more approachable and dedicated in the eyes of the people. Source: Nhan Dan