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Jasa Marga Accelerates Business Transformation from Growth to Sustainable Value Creation
Indonesian state-owned toll road operator PT Jasa Marga is accelerating its business transformation from a growth-oriented approach to creating sustainable value. The company aims to generate broader benefits from its assets, services, and network, embracing customer-centricity and the concept of 'infraculture' to drive economic growth and enhance travel experiences.
JAKARTA - PT Jasa Marga (Persero) Tbk continues to strengthen business transformation to create sustainable economic and social value. In line with the direction of transformation of SOEs under the coordination of Danantara Indonesia, Jasa Marga accelerates the shift in strategy from a growth-oriented business to a sustainable value-oriented business. The transformation is carried out to ensure that all assets, services, and toll road networks of the Jasa Marga Group not only support the company's growth, but also provide increasingly broad benefits for road users, communities, investors, businesses, and the country. Jasa Marga President Director Rivan A. Purwantono said that the transformation is the foundation of the company in strengthening the company's competitiveness through good governance, innovation, digitization, organizational capability development, and service quality improvement. "The success of a company is no longer measured by the size of assets or the length of toll roads managed, but also by the value it can create for society and the country. Therefore, every asset, innovation, and kilometer of toll road must be managed optimally by placing customers as the center of business strategy through the principle of Know Your Customer," said Rivan. This shift in orientation is also strengthened through a paradigm shift from infrastructure as a structure to infrastructure as a culture or infraculture. Through this approach, Jasa Marga not only builds and operates toll roads, but also develops an infrastructure transportation ecosystem that is capable of strengthening connectivity, driving the economy, and improving the quality of the travel experience. "We want the infrastructure managed by Jasa Marga to provide greater benefits than just connecting one region to another. Infrastructure must also be a driver of economic growth, strengthen public confidence, and create sustainable value. This is the spirit of infraculture that we continue to build," explained Rivan. President Director of Jasa Marga Rivan A. Purwantono As the largest toll road developer and operator in Indonesia, Jasa Marga controls 42% of the market share of the length of commercial toll roads that have been operating or 1,294 km. With more than four decades of experience, Jasa Marga currently manages 36 toll road concessions with a total road length of 1,736 km. Jasa Marga is currently the backbone of national connectivity serving around 3.5 million vehicles every day. This scale of management encourages Jasa Marga to continue to strengthen customer experience in all business processes. This commitment is realized through the development of technology-based services, operational reliability improvement, and strengthening the quality of interaction with road users. One of its implementations is carried out through the Jasamarga Tollroad Command Center (JMTC), a data-based operational control center that supports traffic monitoring, incident handling, and real-time decision-making. The presence of JMTC has a direct positive impact on road users, who can now feel safer and more comfortable throughout the journey because all traffic conditions and data on the toll lane have been fully integrated to speed up the response time for action and handling emergency obstacles in the field. On a separate occasion, academics Prof. Mohammed Ali Berawi and business practitioners and academics Prof. Rhenald Kasali were present as speakers in an Expert Sharing Session held at JMTC, last Wednesday (1/7). The two national figures dissected in-depth strategies on the theme of "Upscaling Customer Experience (CX) Through Smart, Sustainable, and Connected Mobility Ecosystems". "Smart mobility must be integrated into an ecosystem and what Jasa Marga is doing is very good. Jasa Marga has a command center that manages data to support technology-based decision making as an innovation in digital services. The development of this technology must be balanced with a commitment to sustainability because today's development is a legacy for future generations," explained Prof. Mohammed Ali Berawi. In addition to optimizing JMTC, Jasa Marga continues to improve personalization services to meet the needs and expectations of road users through the Travoy application. All information managed by JMTC can also be accessed by road users through the Travoy (Travel with Comfort and Joy) application with the support of more than 3,500 CCTV. As of early July 2026, the number of Travoy app downloads has reached more than 1.3 million with monthly active users in July 2027 with more than 130 thousand users. "The new digital approach today is changing the way people make decisions to give birth to different service expectations that aim to provide a better experience. Jasa Marga has perfected it into a company strategy towards a better customer experience, one of which is through the Travoy application," said Prof. Rhenald Kasali. In addition, Jasa Marga transformed the call center service by changing the Call Center number from 14080 to 133 which obtained the title of Exceptional and the first rank in the Contact Center Service Excellence Award 2025. DOK Jasa Marga Jasa Marga also rejuvenates rest areas so that they are not only a place to stop (transit area), but become a destination (destination area) that presents a travel experience while creating added value for the community and business actors. "Rest areas must develop into part of the travel ecosystem that provides experiences, opens economic opportunities, and strengthens community involvement along the toll road corridor," said Rivan. All these transformations are also supported by the positive financial performance that Jasa Marga managed to record at the beginning of 2026. In the first quarter of 2026, Jasa Marga recorded business revenue of IDR 5.1 trillion or grew 10.4% compared to the first quarter of 2025. This achievement is fully supported by the contribution of Toll Revenue of IDR 4.7 trillion and Other Business Revenue of IDR 397.6 billion, which each experienced an increase of 9.4% and 24.4% from the previous period. In addition, the Company's EBITDA was recorded at strong Rp3.4 trillion, an increase of 10.7% year-on-year with a tight EBITDA margin at the level of 66.1%. On the other hand, Jasa Marga continues to continue the construction of a number of strategic toll roads which are still in the construction and land acquisition stages, including the Probolinggo-Banyuwangi Toll Road, Yogyakarta-Bawen, Solo-Yogyakarta-YIA Kulon Progo, Jakarta-Cikampek II South, and Patimban Access. Four sections, in addition to the Patimban Access Toll Road, have been operated functionally without tariffs during the 1447 H/Lebaran 2026 Idulfitri period to support the smooth mobility of the community. The operation of this functional line provides added value for the community by presenting alternative new route options to disperse points that are potenti
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