Jollibee Campaigns Win Multiple Next Awards, Lauding Philippine Brand Strategy

MANILA, Philippines — Stratworks is continuing its strong awards momentum, earning multiple recognitions at Marketech APAC’s Next Awards Philippines for its work with Jollibee, the country's most beloved fast-food brand. The agency's diverse projects for Jollibee spanned digital rebranding, experiential marketing, public relations, and video storytelling. A standout entry was the "Bida Best, Bida Pinoy" campaign, which secured Gold trophies for Most Innovative Public Relations Campaign and Most Innovative Event Marketing Campaign. This campaign brought to life Jollibee's celebration of Filipino pride to engage audiences during the country’s Independence Day. The launch event further emphasized this with an immersive exhibit of memorabilia from world-class Filipinos, including Olympic gold medalists Hidilyn Diaz and Carlos Yulo, and Miss Universe 2015 Pia Wurtzbach. Under the Most Innovative Public Relations Campaign category, Stratworks and Jollibee also received a Silver award for Jollibee’s Values Kids Meal. This initiative leveraged its iconic kids’ meals to create opportunities for meaningful values formation through storybooks in partnership with Adarna House. The agency’s #JoyDelivered video won Silver for Most Innovative Video Marketing Campaign. This campaign transformed the Jollibee mobile app into a visual storytelling platform, evolving into an expression of gratitude for Filipino frontliners working during the holidays, thereby reinforcing the emotional connection at the heart of the Jollibee brand. "Our NEXT Awards Philippines wins are testaments of the kind of work we strive to build at Stratworks—ideas that are not only creative, but are rooted in strategy, reputation building, and a genuine understanding of people. Our work with Jollibee has allowed us to explore different ways of delivering joy," said Mark Christian Parlade, Stratworks managing director. Donna Nievera-Conda, Stratworks president and co-CEO, added, "This recognition by the NEXT Awards reflects the dedication of our team and the incredible partnership we share with Jollibee. Together, we are committed to crafting authentic, high-impact communications that resonate deeply with audiences." Furthermore, "We Deliver Joy: Rebranding the Jollibee App Into a Joy Platform" was recognized as a finalist for Most Innovative – Branding/Re-branding Campaign. This highlights Jollibee’s evolution of its mobile app beyond a functional ordering platform, transforming it into a digital destination designed around the brand’s core promise of delivering joy. The NEXT Awards Philippines adds to Stratworks’ growing list of accolades, underscoring the agency’s ability to deliver work that combines strategy, creativity, innovation, and purpose.