Sailun Thailand Focuses on EV Tire Market, Showcases Latest Technology at IMPACT SPEED FEST

Sailun Thailand participated in the IMPACT SPEED FEST 2026, held from July 17-19, 2026, at Challenger Hall 2-3, IMPACT Muang Thong Thani, showcasing its new tire products for electric vehicles (EVs) and new energy vehicles. The company also displayed the high-performance EV 'Xiaomi SU7 Ultra' fitted with the 'Sailun PT01' racing tire, demonstrating its technological capabilities for Thailand's rapidly growing automotive market. The event, a significant gathering for automotive enthusiasts in Thailand, brought together car manufacturers, accessory suppliers, and tire producers. Sailun used this platform to highlight its latest tire innovations, particularly those designed for EVs and new energy vehicles. Visitors to the Sailun booth received expert advice on selecting the right tires based on vehicle type, driving style, and usage, fostering a deeper understanding of the brand's product performance and philosophy. Mr. Zhao Guoqiang, Assistant President of Sailun Group, and Mr. Steve Zhang, Managing Director of Sailun Tire (Thailand) Co., Ltd., visited the booth to engage with attendees and business partners. Mr. Tanayot Songkittipakdee, Regional Marketing Director for Asia at Sailun Group, stated, "IMPACT SPEED FEST 2026 is a crucial platform for Sailun to connect directly with car modification enthusiasts in Thailand." He noted the rapid growth of the EV and new energy vehicle market in recent years, leading consumers to prioritize safety, driving performance, and energy efficiency. Sailun is committed to enhancing tire performance through its Ecopoint3 technology and continuous innovation, aiming to deliver a safe and efficient driving experience. The Sailun PT01, featured on the Xiaomi SU7 Ultra, is engineered to meet EV demands such as high-speed control, quiet operation, low rolling resistance, and extended range. In addition to performance tires, the company exhibited passenger car tires including ERANGE Performance E01+, ATREZZO ERANGE, ERANGE PREMIUM S01, and ATREZZO ZSR2, covering a wide spectrum of consumer needs for EVs, high-performance cars, premium sedans, and SUVs. These products incorporate the Ecopoint3 technology, balancing safety, energy saving, and durability through improved rolling resistance, wet grip, and wear resistance. The premium tire brand VOGUE Tire was also on display, attracting attention from younger consumers and customization enthusiasts for its distinctive design and performance integration. Sailun Thailand plans to continue developing innovative products to meet market demands and expand its business in Thailand and the Southeast Asian region. Source: INN News