Thailand's Tourist Arrivals May Not Hit 40 Million Again Until 2031 Amid Competition Woes
Thailand's tourism industry faces a slow recovery, with projections suggesting it may not reach 40 million annual foreign tourists again until 2031 or later. A survey by the University of the Thai Chamber of Commerce highlights growing competition from regional rivals like Vietnam and calls for enhanced competitiveness beyond traditional hospitality.
Read up to 3 eligible full articles per Japan day (JST) for free
Create a free account to open up to 3 eligible full articles per Japan calendar day (JST). Headlines and summaries remain available across ASEAN 7.
Related articles
- TAT Boosts Tourist Spending with Expanded Cross-Border QR Payments
The Tourism Authority of Thailand is expanding its "Scan Thailand Pay Like A Local" campaign to promote cross-border QR payments for tourists in central Bangkok, aiming to boost local economies and digital transaction adoption.
- Thais Top Asia in Frequent Travel by 2570: A Prediction
MGR Online (Business) has reported a prediction for the year 2570 (2027), suggesting that Thai people will become the most frequent travelers in Asia. Specific travel frequency and methodology are currently undisclosed, drawing attention to the Thai travel market.
- Pattaya Fells 100-Year-Old Giant Tamarind on Walking Street for Tourist Safety, Sapling Replacement Planned Within 7 Days
A 100-year-old giant tamarind tree on Pattaya's famous Walking Street has been felled for tourist safety. Concerns over potential collapse led to the decision, with a new sapling scheduled for planting within seven days. This measure is part of ongoing efforts to maintain tourist infrastructure and safety.
- Pattaya Jazz Festival Announces Two-Night Line-up, Featuring Kenny G
The Pattaya International Jazz Festival 2026, scheduled for November 6-7 at Pattaya Beach, has announced its lineup. Renowned saxophonist Kenny G will headline Saturday's performances. Admission is free.