Dak Lak Province Sees Bustling Durian Orchard Visits Ahead of 2026 Durian Festival

Even though the 2026 Dak Lak Durian Festival is still about a month away, numerous delegations and businesses, both domestic and international, are visiting durian orchards daily. These visits aim to explore opportunities for partnerships and to seek new directions for developing agricultural and experiential tourism linked to Dak Lak's cultural identity. Dak Lak Province is scheduled to host a provincial-level durian festival starting in 2026. This signifies the importance of the durian industry in the region and efforts to promote it. Cooperation is also being fostered to conquer the Chinese market with Vietnamese durians, raising expectations for export expansion. Furthermore, Dak Lak Province is strictly managing durian trading activities to ensure the sustainable development of the industry. Collaboration with local residents is also progressing, with initiatives such as the first female village Party Secretary supporting durian sales through live streaming. These developments can be viewed as part of the provincial government's strategy to promote local economies under Vietnam's one-party system, aiming to establish regional brands centered on specific agricultural products and foster tourism industries utilizing them. Particularly for agricultural products with high dependence on the Chinese market, quality control and market development are urgent issues. The provincial government's leading role in organizing festivals and strengthening trade suggests an intention to promote both aspects simultaneously.