BYD Offers Discounts Up to VND 85 Million in September

BYD Vietnam has announced a significant promotional campaign for September, offering substantial discounts on several of its electric vehicle (EV) models. The initiative aims to stimulate sales by reducing the on-road costs for consumers, with price cuts and incentives reaching up to VND 85 million (approximately $3,300 USD). The promotion covers a range of BYD vehicles, including the Seal 5 sedan, Dolphin hatchback, and various Sealion models. Discounts are being offered in the form of partial or full registration fee coverage, direct cash rebates, and bundled accessories. The highest incentive is available for the Seal 5, an imported C-segment sedan from Thailand. The 2025 model year Seal 5 receives an VND 85 million discount, while the 2026 model year gets an VND 35 million reduction. The Seal 5 is noted as a rare plug-in hybrid (PHEV) in its segment in Vietnam, competing with models like the Honda Civic, Hyundai Elantra, and Kia K3. The Dolphin, a B-segment hatchback, also sees a significant price adjustment. During the BYD Fest 102 event in September, it will be eligible for incentives worth VND 125 million, effectively bringing its price down to VND 526 million, a reduction of VND 43 million from its proposed retail price. Other models such as the M6, Han, and Sealion 8 will receive discounts ranging from VND 10 million to VND 20 million. In addition to registration fee subsidies and cash discounts, BYD and its dealerships are providing complimentary accessories like chargers, floor mats, and comprehensive insurance packages. However, these bundled items cannot be converted into cash deductions from the vehicle price. While BYD does not publicly disclose its sales figures in Vietnam, all vehicles sold by the brand are imported. They consist of electrified powertrains, either PHEV or Battery Electric Vehicles (BEV). According to data collected by VnExpress, BYD registered a total of 2,787 new and previously registered vehicles in the first half of 2026, positioning it as the leading Chinese automotive brand in Vietnam by volume. This aggressive sales strategy by BYD reflects the intensifying competition within Vietnam's automotive market, particularly in the burgeoning EV segment. Chinese manufacturers are rapidly gaining market share by offering competitive pricing and advanced technology. The Vietnamese government's push for EV adoption, coupled with such manufacturer-led promotions, is expected to further boost consumer interest in electric mobility.