Phu Quoc Named Top Island Destination for 2026 by Expedia

Phu Quoc Island, a prominent resort destination in southern Vietnam, has been named among Expedia's "Top 10 Island Destinations for 2026." This recognition underscores Vietnam's growing international appeal as a tourist nation, reflecting ongoing investments in infrastructure and cultural promotion. The island is actively developing infrastructure, hospitality, and international cooperation projects, with preparations underway for APEC 2027 and beyond. To enhance its tourism image and visitor experience, Phu Quoc has launched the "Every Phu Quoc resident is a tourism ambassador" campaign and established a tourism rapid response team to assist holidaymakers. Nationwide, Vietnam's tourism sector is experiencing a robust recovery. In the first six months of 2026, Vietnam welcomed 12.3 million international visitors, a 15% year-on-year increase, marking the highest first-half figure in recent years and moving closer to its annual target of 25 million foreign arrivals. The Vietnamese aviation market is also dynamic, with new entrants like Sun PhuQuoc Airways, which launched commercial flights in November 2025, contributing to the post-pandemic recovery amidst rising costs and competition. Enhanced air connectivity, such as the Hai Phong–Ho Chi Minh City and Hai Phong–Phu Quoc routes, is expected to boost two-way visitor flows and regional tourism. Vietnam is transitioning from resource-based tourism towards value-driven cultural development, creating distinct destination brands. This strategy reinforces Vietnam's position as a culturally rich global destination. For instance, Da Nang is lauded for its blend of beaches, lifestyle, cuisine, and diverse experiences, serving as an ideal gateway to central Vietnam. Hue is exploring opportunities to combine modern medicine with traditional healthcare and biotechnology for high-value services. Under its one-party system, the Vietnamese government prioritizes economic growth, with tourism being a key pillar. Diversifying tourist origins can reduce reliance on specific markets, contributing to economic stability. Phu Quoc's international acclaim signifies the success of Vietnam's tourism strategy and points to continued development. Source: VietnamPlus English