Vietnam's Trust-Based Commerce: 'Pay Later' Becomes Daily Norm
Technology

Vietnam's Trust-Based Commerce: 'Pay Later' Becomes Daily Norm

In Vietnam, a unique business practice of 'trust-based commerce' is becoming a daily norm, where customers step in to sell and handle transactions even when the owner is absent. This contrasts with the global cash-on-delivery principle and symbolizes the warmth of Vietnamese human relationships.

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