
Vietnam's E-commerce Surge: Expanding Market Access for Products, Digitalization and Branding Key
Vietnam's e-commerce market is rapidly expanding, increasing market access for domestic products. While growth is anticipated, particularly in the fashion industry, strengthening branding, sustainability, and digital transformation are crucial for future success.
Vietnam’s fashion industry is poised for a new phase of growth as e-commerce adoption accelerates, though businesses must overcome challenges in branding, sustainability and digital transformation to fully capture the opportunity. The surge in online shopping in Malaysia has significantly increased freight movement nationwide, particularly during weekends and holiday periods when logistics operators must meet rising demand for fast deliveries in the digital economy. Hang noted that cross-border e-commerce is creating fresh opportunities for bilateral cooperation. Indian products such as natural cosmetics, essential oil, herbal products, fashion items and household goods are seen as highly promising in the Vietnamese market. At the same time, Vietnamese businesses, especially small and medium-sized enterprises, are increasingly able to use digital platforms to access India’s market of more than 1.4 billion consumers. The Government will regulate the tax threshold for gold bars, the time of application of tax collection, and adjust the personal income tax rate on the transfer of gold bars in accordance with the roadmap for managing the gold market. Vietnam's tilapia export revenue in the first five months of 2026 hit 62 million USD, more than doubling that in the same period last year, reflecting a strong recovery in international demand The Ministry of Foreign Affairs stands ready to work with other ministries and agencies to facilitate cooperation and connect Vietnamese enterprises with Australian and New Zealand counterparts. The State Bank of Vietnam set the daily reference exchange rate at 25,206 VND/USD on June 30, up 5 VND from the previous day. Under the rollout plan, the 234 vessels of 24 metres or more must complete installation before July 1, followed by the 1,963 vehicles between 15 and under 24 metres by September 1, and the 626 others between 12 and under 15 metres by January 1 next year. All the vessels will be required to use the system throughout their fishing trips. Ministries are required to develop, issue and effectively implement sector-specific policies and action plans by September 2026 to mitigate money laundering risks in line with the national action plan on addressing risks related to money laundering, terrorist financing and proliferation financing for the 2023–2028 period. The RoK is one of Tay Ninh's important foreign investors. Among more than 40 countries and territories investing in the province, it ranks second in the number of projects and fourth in total registered capital, with 298 projects worth more than 2.36 billion USD. It is the first project in Laos with a 99-year land lease licence granted to a Vietnamese enterprise, together with preferential policies including home ownership for foreigners, long-term residence visas and tax incentives. The carbon exchange creates a mechanism that enables businesses to optimise emission-reduction costs through trading emission quotas and carbon credits, encourages technological innovation, and supports sustainable development while maintaining the principle of not sacrificing the environment for economic growth. The market is expected to spur investment in emissions reduction projects, expand access to green finance and help businesses improve competitiveness, strengthen brand value and comply with increasingly stringent environmental, social and governance (ESG) standards. To support the transition, the city is introducing policies that ease the burden of upfront invesment costs for businesses and small traders. Rather than expanding logistics infrastructure indiscriminately, the MoIT plans to establish a tiered network comprising national, regional and local logistics centres, specialised logistics hubs and cargo consolidation points. With the current trading band of +/- 5%, the ceiling rate applicable for commercial banks during the day is 26,461 VND/USD, and the floor rate 23,941 VND/USD. Despite the headwinds, the airline remains committed to achieving its 2026 business targets while strengthening its competitiveness, supporting economic growth and promoting trade, tourism and international connectivity. Vietnam is scheduled to launch a national housing and real estate market information system on July 1, assigning each property a unique identification code to improve market transparency, enhance state management and curb speculation, according to the Ministry of Construction. Minister of Finance Ngo Van Tuan highlighted OECD’s technical support for the ministry in improving the tax system to enhance transparency in line with international standards, supporting capital market development, and strengthening corporate governance capacity across both private enterprises and state-owned enterprises. Speaking to French business and financial news channel BFM Business, Mickaël Driol, CEO of Mekong Partners, noted that amid global trade tensions and geopolitical uncertainty, multinational companies are increasingly diversifying their supply chains, with Vietnam emerging as a key beneficiary of this trend. The Vietnamese southern economic hub’s programme attracted nearly 1,000 participants, with nine cooperation initiatives announced between municipal agencies and businesses and Chinese enterprises across sectors including artificial intelligence (AI), autonomous vehicles and smart mobility, high-tech healthcare, smart agriculture and aquaculture, smart urban centres, green materials, robotics and automation, innovation, digital transformation and innovation-driven finance. The Halal economy is opening up a new area of cooperation, further fostering the Comprehensive Strategic Partnership between the two countries, said Vietnamese Ambassador to Singapore Tran Phuoc Anh at a business seminar in Singapore on June 27. Ho Chi Minh City is positioning itself as a modern regional megacity and a value-added services hub by leveraging new development space created after the administrative merger. This a strategy seen as a core growth pillar to strengthen its role in global service supply chains. Copyright, VietnamPlus, Vietnam News Agency (VNA) Editor-in-chief, Mr. Tran Tien Duan.
多角的分析
ベトナムのEコマース市場の拡大は、国内消費の活性化と中小企業の市場アクセス向上に寄与している。特にファッション分野は、デジタル化の恩恵を受けやすく、新たな成長ドライバーとなり得る。しかし、物流インフラの未整備や、国際競争力のあるブランド構築の遅れは、潜在的な成長を抑制する要因となる。政府による排出量取引制度の導入は、持続可能な成長へのコミットメントを示す一方、企業にとっては新たなコスト負担や対応が求められる可能性がある。
Eコマースの成長は、国内外の投資家にとって魅力的な機会を提供する。特に、インド市場へのアクセス向上は、ベトナム企業にとって輸出機会を拡大させる。一方で、ブランド力強化やデジタル変革への投資が不可欠であり、これらが遅れる企業は競争から脱落するリスクがある。また、政府のESG基準への対応強化は、グリーンファイナンスへの投資を促進する可能性がある。
Eコマースの普及は、消費者の購買行動を変化させ、特に都市部での利便性を向上させている。しかし、地方部では依然としてデジタルインフラの格差が存在し、恩恵を受けにくい層もいる。また、排出量取引制度の導入は、一部の産業における雇用や地域経済に影響を与える可能性があり、社会的な影響を考慮した政策運営が求められる。ホーチミン市と中国企業とのAI分野での協力は、将来的な雇用創興につながる一方で、技術格差やスキルの問題も浮上する可能性がある。
Eコマースの普及は、ハノイやホーチミン市などの都市部住民にとって、より多様な商品へのアクセスと利便性の向上をもたらしている。しかし、地方に住む人々や高齢者層にとっては、デジタルデバイドが障壁となる可能性がある。また、排出量取引制度の導入は、直接的な生活費への影響は小さいかもしれないが、長期的に見れば、より持続可能な社会への移行という恩恵をもたらすと考えられる。ホーチミン市での中国企業との連携は、将来的に新たな雇用機会を生む可能性があるが、同時に技術習得の必要性も高まる。
背景・歴史的文脈
ベトナムの一党体制下では、経済成長が政治的正当性の重要な源泉となっている。1986年のドイモイ(刷新)政策以降、市場経済化を進め、特に近年はEコマースを含むデジタル経済への移行を加速させている。中国との経済関係は深く、サプライチェーンにおける重要性は増しているが、同時に地政学的な影響力拡大への警戒感も存在する。政府は、経済成長と環境保護の両立を目指し、排出量取引制度などの新たな政策を導入しているが、その実効性と企業への影響は今後の課題である。
原文ソース
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