Hanoi Judges New Handicraft Design Competition Entries

Hanoi, Vietnam – The Hanoi Center for Investment Promotion and Trade (under the Hanoi Department of Industry and Trade) held a judging session on September 24 for entries in the 2026 New Handicraft Design Competition. This year's competition carries the theme 'Handicraft Art - The Breath of the Era,' emphasizing innovative designs that blend traditional handicraft techniques with contemporary trends and needs. The competition is part of Hanoi's broader strategy to revitalize its local economy. It aims to encourage the creation of new designs within the handicraft sector, a significant industry for Vietnam, thereby enhancing product value and strengthening international competitiveness. In recent years, Hanoi has actively promoted and facilitated market access for One Commune One Product (OCOP) items, handicrafts, and traditional crafts through exhibitions during the Tết (Lunar New Year) period and promotional activities in traditional villages like Bát Tràng. This design competition is a further step in developing these initiatives. During the judging, criteria likely included design originality, practicality, market potential, and the extent to which the designs represent Vietnamese culture and traditions in a modern context. Winning designs are expected to be utilized for product development and promotional campaigns, contributing to the growth of Hanoi's and Vietnam's handicraft industries.