Chonburi Fuel Attendant Wins Hearts with Simple Acts of Service

CHONBURI, Thailand – A 46-year-old fuel attendant at a PTT station in Ban Chang, Phanat Nikhom, Chonburi, has won widespread praise from customers for something he considers simply part of doing his job well. Somchai Lertrampha has worked in customer service at the station for seven years. Throughout that time, he has become known for his polite manner, friendly communication and willingness to solve problems for customers. He also places a cloth over the vehicle every time he refuels a customer’s car, a small gesture that helps prevent fuel from spilling onto the vehicle. For Somchai, these actions are simply part of providing good service. For his customers, however, they have made a lasting impression. His story was recently shared on social media, prompting many people who had previously been served by him to leave comments praising his service and saying how much they appreciated his kindness and attention to detail. Some comments described the story as deeply touching, with readers saying that it was the kind of positive story that could make them forget the tiredness of the day. The station’s executives, Bow and Belle, said Somchai is an example of the type of employee who should be recognized and followed as a model for good customer service. They said the station already has established service standards, but Somchai goes a step further by paying attention to the small details that customers notice. These include greeting customers with a polite “sawasdee”, helping direct vehicles, providing prompt service and taking care with customers’ vehicles while refueling. None of these actions are complicated, but together they create a service experience that customers remember. Somchai’s story is a reminder that in a service profession, genuine care and attention to small details can sometimes make the biggest difference.