Starbucks Eyes 600 Stores in Thailand by Year-End, Adjusts Matcha Prices and Introduces Thai Tea
Economy

Starbucks Eyes 600 Stores in Thailand by Year-End, Adjusts Matcha Prices and Introduces Thai Tea

Starbucks aims to reach 600 stores in Thailand by the end of the year, adjusting matcha latte prices and expanding non-coffee options, including the introduction of Thai tea. This strategy is designed to meet diverse Thai consumer demands and maintain market competitiveness.

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