TAT Launches 'Nihao Month 2026' to Bolster Chinese Tourism

The Tourism Authority of Thailand (TAT) has launched an extensive campaign, Nihao Month 2026, to attract Chinese travelers. Scheduled to commence on 15 September, the initiative includes various promotional activities and incentives. Through strategic partnerships with platforms like Meituan, the campaign aims to entice Chinese tourists with special promotions and exclusive passport privileges. This multifaceted approach is designed to enhance travel bookings, increase visitor spending, and strengthen cultural connections between China and Thailand. As part of this initiative, TAT will host a Mid-Autumn Festival celebration, a culturally significant event for Chinese visitors. This celebration not only offers tourists a taste of Thai hospitality but also fosters a deeper cultural exchange. Additionally, TAT plans to conduct KOL (Key Opinion Leader) familiarization trips, inviting influential figures to explore Thailand and share their experiences with their vast audiences. Such efforts aim to sustain interest and travel demand well beyond the immediate holiday period. The Nihao Month campaign is strategically timed to coincide with Golden Week, a peak travel period in China, and extends its reach towards the Chinese New Year in early 2027. By leveraging these key travel windows, TAT hopes to establish lasting engagement with Chinese tourists. This targeted approach is designed not only to stimulate immediate revenue but also to nurture long-term tourism relationships, ensuring sustained growth in visitor numbers from China to Thailand. Source : TAT expands Nihao Month 2026 to drive China travel and engagement