Hue to Host International Heritage and Music Festival

Hue City in central Vietnam is set to host an international heritage and music festival. The event aims to promote the preservation and utilization of Hue's heritage sites, inscribed as a UNESCO World Heritage, and deepen international exchange through diverse musical genres. The festival will feature performances spanning a wide array of genres, from contemporary popular music such as V-pop, K-pop, and J-pop, to traditional music like flamenco. This initiative seeks to reinterpret Vietnam's rich cultural heritage from a modern perspective, offering new attractions to both domestic and international audiences. Furthermore, the event aligns with the Politburo's Resolution on breakthroughs in science and technology development, innovation, and national digital transformation, contributing to the development of wellness tourism. The creation of high-value services combining modern and traditional medicine, biotechnology, and indigenous medicinal herbs is anticipated. Vietnamese culinary heritage is also highlighted as a significant element. With thousands of traditional dishes across 54 ethnic groups, it has garnered international acclaim. Localities are increasingly positioning food not just as a tourist service but as a standalone attraction. This festival can be viewed as part of a broader national strategy to protect and leverage Vietnam's cultural heritage, thereby strengthening its soft power on the international stage. Proposals have also been made to enhance international cooperation in heritage conservation, promote science-based preservation, and prioritize local communities, aiming to foster sustainable development and cultural exchange. Information Source: VietnamPlus English