Filipino Snacks Win Big in Hong Kong with Unique Flavors

MANILA, Philippines – Universal Robina Corporation (URC), a leading Philippine food and beverage company, is achieving significant success in the Hong Kong market through the development of unique snack flavors tailored to local consumer preferences. URC received the Outstanding Marketing Award and the Exclusive Co-Brand Award from PARKnSHOP, one of Hong Kong's largest supermarket chains. The accolades recognized URC's exclusive Jack ‘n Jill Potato Chips in Sour Cream & Onion and Black Truffle flavors, as well as Tomato Crunchies, which were developed specifically to meet the demands of the Hong Kong market. "These awards validate our strategic focus on localization and agility in international markets. Winning across both supermarket and convenience store formats proves that our consumer-centric approach resonates deeply with the Hong Kong market," said URC chief marketing officer Karen Ong in a press statement on Thursday, July 16. Earlier in 2026, Jack ‘n Jill also received the Outstanding Sales Performance Award from 7-Eleven Hong Kong in the potato chips and snacks category. URC first introduced Jack ‘n Jill Potato Chips in Hong Kong in 1971 and has since expanded its product portfolio to include Beef Crunchies, Roller Coaster, Dewberry, and Magic Flakes. While URC does not disclose specific earnings from the Hong Kong market, its overall overseas food business accounts for a significant portion of sales, around 21% as of 2025. For the full year 2025, international branded food sales reached P36 billion, a 3.5% increase from P34.8 billion in 2024, driven primarily by growth in Malaysia, Indonesia, and its export business. – Rappler.com