Culture
Vietnam Taps Culture as New Engine for Economic Growth
Vietnam is positioning its rich cultural heritage as a new engine for economic growth and national branding, integrating it with digital transformation and innovation. The use of AI is also anticipated to enhance the competitiveness of cultural industries.
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Vietnam is intensifying efforts to transform its cultural heritage from mere preservation into a new driver of economic growth and national branding, connecting it with science, technology, education, design, and markets. Digitalization and AI are particularly expected to enhance the competitiveness of the cultural industries.