Gia Lai Province Unveils New Attractions Ahead of Visit Vietnam Year 2026
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2026年7月9日
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Gia Lai Province Unveils New Attractions Ahead of Visit Vietnam Year 2026

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Gia Lai Province in Vietnam's central highlands is focusing on developing and promoting new tourism resources ahead of 'Visit Vietnam Year 2026'. The province is particularly looking to Australia as a partner for its cultural industry, aiming to foster sustainable tourism development.

Gia Lai Province is committed to creating the most favourable conditions for investors and accompanying them throughout the process of project research, implementation and operation, an official has said. Gia Lai province aims to position Australia as one of its key partners in developing a sustainable cultural industry. Addressing the forum, Chairman of the Gia Lai People’s Committee Pham Anh Tuan said the hosting of the forum offers the local education sector an opportunity to exchange experiences, access advanced educational methods, and expand ties with international partners within the Francophone community, as well as with reputable educational and research organisations. The winners were recognised for breakthrough and innovative tourism policies in 2025, best tourism villages, leading destinations, top attractions and parks, standout new tourism products, top travel companies, and best-in-class lodging and dining, among others. Indonesian visitors currently account for only about 0.4% of the province's total international arrivals, indicating substantial room for growth and broader cooperation. Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life. Vietnam will continue to improve institutional frameworks and standards, develop human resources, expand Halal-certified services, strengthen international cooperation, promote business partnerships, and build the country's brand as a new destination for Halal tourism. Unlike conventional sustainable tourism, circular tourism goes beyond reducing environmental impacts. It embraces a regenerative approach in which every journey contributes to restoring ecosystems, preserving cultural heritage and strengthening the resilience of local communities. Hanoi aims to welcome more than 9 million foreign arrivals this year and has achieved over half of that target. Hieu noted that the milestone is not only a source of pride for the city's tourism industry but also a positive signal reflecting its growing appeal among international travellers. From July 10 to August 15, 2026, all visitors aged 25 and under (born in 2001 or later) who present a valid identification document such as a Citizen ID card, passport, VNeID electronic identification account, or driver's license (original copy), will be eligible for a special ticket price never before offered at the destination. Beyond its traditional strengths in city tours, MICE tourism, shopping and cuisine, the city now offers a broader range of attractions, including coastal areas, eco-tourism sites, traditional craft villages, industrial tourism and cultural, historical and spiritual destinations. To improve its tourism image and experience for tourists, the special zone has launched the campaign titled "Every Phu Quoc resident is a tourism ambassador" and established a tourism rapid response team to protect and assist holiday-makers. Stretching for more than 3,200 kilometres, Vietnam’s coastline boasts hundreds of beaches, ranging from long stretches of white sand and crystal-clear waters to secluded bays surrounded by lush mountains and tropical forests. Amid this investment wave, Phu Quoc is emerging as a representative destination, with a series of infrastructure, hospitality and international cooperation projects being developed in preparation for APEC 2027 and the years beyond. Paris Match says Vietnam's appeal extends beyond its landscapes and luxury resorts. Its unique combination of nature, history, cultural heritage and local life offers travellers a wide range of authentic experiences, making the country an increasingly attractive destination for international travellers. Vietnam's pavilion emerged as one of the highlights of the World Trade Organisation (WTO) Open Day 2026 in Geneva on July 5, attracting a steady stream of visitors eager to savour authentic Vietnamese cuisine. Many said the experience had inspired them to visit Vietnam in the near future. The festival recorded more than 100,000 overnight visitors per competition night, with the June 27 blast hitting a season-best 117,400. Citywide hotel occupancy sailed past 70%, and plenty of downtown and beachfront properties ran near full. Da Nang is home to nearly 70 craft villages and traditional craft villages, along with around 3,000 craft establishments; many of these have become popular tourist attractions. The country received around 1.7 million international visitors in June alone, an increase of 14.7% from the same month last year, despite the month traditionally being part of the low travel season. Vietnam’s tourism performance has been widely regarded as a bright spot at a time when the global tourism industry continues to face significant challenges, including geopolitical tensions, armed conflicts in several regions, slowing global economic growth, rising oil prices and higher travel costs. According to Biba Magazine, Vietnam's regional culinary diversity, fresh ingredients and refined cooking techniques have elevated its cuisine far beyond iconic dishes such as pho and spring rolls, making it one of the country's most memorable attractions for international visitors. According to Nguyen Trung Khanh, Director General of the Vietnam National Authority of Tourism (VNAT), FIT has become one of the defining trends in post-pandemic tourism. Increasingly, travellers are seeking flexibility, personalised experiences and authentic cultural engagement, prompting destinations worldwide to rethink their tourism products, services and marketing strategies. In less than a decade, Phu Quoc has grown from around 1.45 million visitors in 2016 to more than 8.1 million in 2025. In the same year, Sa Pa welcomed around 4.3 million visitors, while tourism revenue increased more than 11 times compared with the period before synchronised investment was introduced. Copyright, VietnamPlus, Vietnam News Agency (VNA) Editor-in-chief, Mr. Tran Tien Duan.

多角的分析

経済的影響

ザーライ省がオーストラリアを文化産業のパートナーとして重視する動きは、ベトナム経済の多角化戦略の一環と見られる。単なる製造業やサービス業に留まらず、文化遺産や地域固有の魅力を経済的価値に転換する試みは、高付加価値産業へのシフトを目指すベトナムの長期的な経済目標と合致する。持続可能な観光産業は、地域経済の活性化だけでなく、雇用創出や外貨獲得にも貢献しうる。しかし、その実現には、インフラ整備、人材育成、そして国際市場への効果的なプロモーションが不可欠となる。

投資家心理

ザーライ省が投資家への「最も有利な条件」提供を約束している点は、国内および海外からの直接投資(FDI)を呼び込むためのインセンティブ強化策と解釈できる。特に、地方の観光開発においては、大規模な初期投資が必要となるため、投資リスクを低減し、リターンを最大化するための政策が求められる。オーストラリアとの連携は、新たな資金源や技術、ノウハウの導入を期待させるものであり、投資家にとって魅力的な機会となりうる。ただし、政治的安定性や法制度の透明性といった、ベトナム特有の投資環境への理解も重要となる。

社会的影響

ザーライ省が持続可能な文化産業の発展を目指すことは、地域住民の生活や文化遺産保護に直接的な影響を与える。観光開発が進むことで、伝統的な生活様式や文化が商業化され、変容する可能性も指摘される。一方で、観光客の増加は地域経済の活性化に繋がり、住民の収入向上や雇用機会の創出に貢献する。特に、少数民族が多く暮らす地域では、文化遺産が観光資源となることで、その保存や継承への意識が高まることも期待される。しかし、観光客と地域住民との間の文化的な摩擦や、開発による環境への影響も懸念される。

市民の声

ザーライ省の観光開発は、地域住民の生活に直接的な変化をもたらす。観光客の増加は、地元の特産品販売や宿泊施設、飲食業などの新たな雇用機会を生み出す可能性がある。例えば、伝統工芸品を制作する職人や、地元の食材を使った料理を提供する人々は、収入の増加を期待できる。しかし、観光地化が進むことで、土地の価格が上昇し、地元住民が住む場所を追われるリスクも考えられる。また、観光客のマナーや文化の違いによる摩擦も、地域住民の日常生活に影響を与える可能性がある。

背景・歴史的文脈

ベトナムは、1986年のドイモイ政策以降、市場経済化を進め、急速な経済成長を遂げてきた。特に観光産業は、その自然景観、豊かな文化遺産、そして手頃な物価を武器に、外貨獲得の重要な柱として位置づけられている。近年、ベトナム政府は観光産業の高度化と持続可能性の向上を目指しており、2026年の「ベトナム観光年」はその集大成となるイベントとして位置づけられている。ザーライ省のような地方都市が、国際的なパートナーシップを通じて観光資源を開発しようとする動きは、全国的な観光振興策の一環であり、地方経済の活性化と観光客の分散化を図る狙いがある。

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