Pru Life UK Launches New Plan Amidst Filipino Demand for Stable Income

MANILA, Philippines — Pru Life UK has introduced a new insurance plan offering guaranteed payouts, as Filipinos seek predictable income amid market volatility. In a statement, the insurer said the two-year pay plan, PRUWealth 10 Flex Elite, delivers an 11-percent guaranteed annual payout starting year three based on the annual premium. Policyholders will receive 200 percent of the annual premium as a maturity benefit if they are alive after 10 years, while beneficiaries stand to gain life insurance coverage of up to 220 percent of the annual premium in the event of the insured’s passing. Customers may choose to pay monthly, quarterly, semi-annually and annually. “Today’s customers are looking for financial solutions that offer stability, protection and flexibility,” Pru Life UK chief product officer Garen Dee said. “PRUWealth 10 Flex Elite offers guaranteed benefits, predictable payouts and life insurance protection within a simple and straightforward plan, reflecting our continued commitment to developing innovative solutions that respond to the changing needs of Filipino consumers,” she said. The product also offers a Guaranteed Insurability Offer, subject to applicable eligibility requirements, allowing qualified customers to start without medical examinations. The firm said the PRUWealth 10 Flex Elite is tailored for families seeking predictable income or those planning for milestones without locking into a long premium payment period. Pru Life UK added that this also caters to professionals diversifying beyond bank deposits, value efficiency and want to put surplus cash to work without risking market volatility. Pru Life UK serves more than 930,000 individual policyholders and 85,000 insured group members and ranked first in New Business Annual Premium Equivalent in 2025, according to the Insurance Commission.