USANA Launches 'CELAVIVE' in Thailand, Entering Beauty & Wellness Market

USANA Health Sciences, a leading US-based nutritional supplement company, has officially launched its new brand, 'CELAVIVE', in the Thai market, focusing on the beauty and wellness sector. This launch signifies a strategic move by the company to expand its business portfolio within Thailand and enhance its presence in the rapidly growing beauty and wellness industry. The CELAVIVE brand aims to support consumers' inner health and outer beauty simultaneously by combining scientifically-backed skincare products with nutritional supplements. Leveraging its long-standing expertise in nutrition and health science, USANA plans to meet the diverse needs of Thai consumers by offering high-quality products. This full-scale entry into the Thai market is a crucial opportunity for USANA to accelerate its business development in the Southeast Asian region. Thailand is a market with high interest in beauty and wellness and strong consumer purchasing power. Through the CELAVIVE brand, the company seeks to acquire new customer segments and improve brand awareness.