ELIXIR Convenes Thai-Japanese Experts to Delve into Skin Firming Science, Unveils New Product

ELIXIR, a cosmetics brand, unveiled its latest innovation, the ELIXIR Total V Firming Cream, alongside an in-depth discussion on skin firming science at an event held on September 3, 2024, at the Dusit Thani Bangkok Hotel. The event embraced the concept of “Redefine Sagging Care,” aiming to deepen the understanding of skin sagging issues by integrating scientific knowledge with skincare innovation. Attendees were immersed in the world of ELIXIR, from its over 40 years of Collagen Science research to the Total V Firming Cream Zone and Collagen Science Corner. These areas delved into the brand’s expertise in skin collagen, showcasing the innovative COLLAGeneratorTM technology designed to revitalize and care for the collagen lifecycle, as well as the research behind this new innovation and the pivotal concept of “Ring Collagen” central to the launch. A key highlight was the convergence of expertise, featuring Dr. Rangsima Wanichpakdee, Head of the Department of Dermatology and Head of the Siriraj Skin Laser Center at the Faculty of Medicine Siriraj Hospital, Mahidol University. She shared her dermatological perspective on sagging skin and its treatment. Joining her were Dr. Tomonobu Ezure, Executive Fellow at Shiseido Global Innovation Center, and Mr. Eijiro Hara, Shiseido Senior Specialist Researcher, who revealed the research and Collagen Science behind Shiseido and ELIXIR. The “Ring Collagen Structure” refers to a ring-like collagen formation around pores that exerts a centripetal force, contributing to the skin’s “internal support.” However, this structure deteriorates with age, leading to a loss of internal support, reduced firmness, and skin sagging. This understanding forms a crucial foundation for ELIXIR’s skincare development. Building on this knowledge, ELIXIR developed the ELIXIR Total V Firming Cream. This cream incorporates ELIXIR’s proprietary V Firming CP EX x COLLAGeneratorTM technology, focusing on regenerating the Ring Collagen to enhance internal skin support and caring for five key types of collagen. The goal is to restore the natural collagen cycle, increasing the density and strength of collagen fibers for firmer, more lifted, radiant, and healthy-looking skin, effectively addressing sagging concerns. The product is presented as a cream for ultimate lifting, promising noticeable firmness and lift. Beyond the product, the event also emphasized the importance of “Skin Longevity,” maintaining youthful and firm skin in all dimensions. The three experts exchanged views on the journey from research and development to skincare applications and the role of skincare in enhancing the efficacy of skin lifting procedures. This was followed by a live demonstration of the “V-Build Method EX,” a massage technique designed to support skin structure’s firmness and tension, which can be integrated into daily skincare routines. Experience the ultimate lifting results with ELIXIR Total V Firming Cream (Net. 50g, Price 3,700 Baht), available now at all ELIXIR counters and online channels including Lazada, Shopee, Central Online, EVEANDBOY Online, and Watsons Online. Information source: INN News