Baymont by Wyndham Debuts in Indonesia, Targeting Mid-Scale Market

JAKARTA - PT Pollux Hotels Group Tbk. (POLI) has officially brought Baymont by Wyndham to Indonesia and Southeast Asia. This step was marked by the signing of the first hotel development cooperation with the Baymont brand with Wyndham Hotels & Resorts. Director of POLI Aswin Desmonda explained that this collaboration is part of the Pollux Hotels Group's strategy to expand the hospitality business portfolio while presenting international accommodation options that are considered relevant to the needs of the Indonesian market, especially the mid-scale segment which has significant growth potential. "As a hospitality brand that is present for the first time in Indonesia and Southeast Asia, we assess that Baymont by Wyndham has a great opportunity to reach a consumer segment that still has room for growth in Indonesia," he said in a statement to the media, Wednesday, September 2. He added that this development cooperation of Baymont is the third collaboration between Pollux HotelsGroup and Wyndham Hotels & Resorts and strengthens the synergy of the two companies in presenting and developing international hospitality brands in Indonesia. Aswin said, Baymont by Wyndham is seen as having a great opportunity to reach a consumer segment that still has room for growth in Indonesia. Vice President of Development South East Asia and Pacific Rim, Wyndham Hotels & Resorts Matt Holmes said, Indonesia is one of the strategic markets. He assessed that Pollux Hotels Group was the right partner to bring Baymont to the Indonesian market. "Indonesia is a very large and important market for us. We see this as the right time for Wyndham to accelerate its business growth in the Indonesian market," he continued. Meanwhile, Director of Development South East Asia & Pacific Rim, Wyndham Hotels & Resorts Pamudji Soebagio Slamet said that the mid-scale segment is one of the categories with great growth potential in Indonesia. This is supported by the large middle class population and demographic bonuses which are one of the factors driving the growth of hospitality demand. "The mid-scale segment is the market with the most potential. We see Baymont has the opportunity to grow in Indonesia," said Pamudji.