TOA Hosts Merit-Making Ceremony for Princess Bajrakitiyabha's Funeral Rites

TOA, a leading paint manufacturer, hosted a merit-making ceremony in observance of the funeral rites for Princess Bajrakitiyabha. This ceremony was conducted as part of an initiative by a major Thai corporation to show respect to the monarchy. (Supplement) Princess Bajrakitiyabha is the eldest daughter of King Maha Vajiralongkorn (Rama X) of Thailand and was considered a potential heir to the throne. She was admitted to the hospital in December 2023 due to poor health and has not appeared in public since. The Thai monarchy commands deep reverence from the public, and events related to the royal family hold significant meaning within Thai society. TOA is a representative chemical product manufacturer in Thailand, producing and selling paint and other construction materials. The company hosting such royal-related events can be seen as part of its corporate social responsibility (CSR) activities and as an indication of the company's influence in Thai society and its good relations with the monarchy.