Vietnam Boosts Tourism Sector with Diverse Regional Assets and International Cooperation

Vietnam is intensifying efforts to revitalize its tourism industry by leveraging the diverse attractions across the country and strengthening international cooperation. In the capital city of Hanoi, the establishment and operation of flagship night-time economy zones are underway, supported by preferential policies. These zones will encompass heritage and cultural districts in areas like Hoan Kiem and Ba Dinh, alongside modern entertainment hubs in Tay Ho and My Dinh, aiming to enhance the city's appeal and attract more domestic and international visitors. At the regional level, the integration of cultural heritage with digital technology is driving tourism promotion. In Phu My Dong commune, Ninh Thuan province, authorities are utilizing digital tools to preserve and promote rural tourism centered around the centuries-old Keo Hanh Thien Pagoda. Unique natural landscapes and cultural resources in areas such as Mui Vi Rong (Dragon Fin Cape) in Gia Lai province, Lam Dong province, and the Ta Xua region in Tay Nguyen province are also being promoted with the aim of becoming international tourist destinations. In the aviation sector, expanding international air routes is crucial for attracting tourists. Hanoi aims to welcome over 9 million foreign arrivals this year and has already surpassed half of this target, a positive signal of its growing appeal to international travelers. The launch of new routes by Sun PhuQuoc Airways, including Hai Phong-Ho Chi Minh City and Hai Phong-Phu Quoc, is expected to boost inter-regional connectivity and inject new momentum into tourism development. Vietnam's tourism sector is also gaining traction in the Russian market. According to the Association of Tour Operators of Russia (ATOR), Vietnam ranked fourth among the best-selling package tour destinations in the Russian market in July, capturing a growing market share and surpassing popular destinations like Thailand and China. This indicates Vietnam's increasing establishment as an international tourist hotspot. Furthermore, the hospitality sector is witnessing active investment from international brands, with Hilton opening its first Tapestry Collection by Hilton in Hoi An. Agricultural and rural tourism models, exceeding 600, generate over 25 trillion VND (approximately 956 million USD) annually, contributing to the diversification and revitalization of rural economies. The Vietnamese government plans to implement a series of key tasks and solutions in the latter half of the year to achieve its goal of making tourism a leading economic industry. The Ministry of Culture, Sports and Tourism has proposed a national tourism data ecosystem based on a "1+34+N" model to ensure accurate and comprehensive data management. These initiatives represent a significant step for Vietnam to deepen its international cooperation and further accelerate economic growth through sustainable tourism development. Source: VietnamPlus English