Vietnam Tourism Sets New Strategy for Qualitative Growth, Focusing on High Value and Sustainability
Culture

Vietnam Tourism Sets New Strategy for Qualitative Growth, Focusing on High Value and Sustainability

The Vietnamese government has shifted its tourism strategy from increasing visitor numbers to qualitative improvement. The goal is to attract 45-50 million international tourists and generate $80-90 billion in tourism revenue by 2030, with a focus on sustainability and high value. Addressing policy, infrastructure, and digitalization challenges is key.

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