Thai Chili Paste 'Mae Pranee' Brand to Innovate Through Tourism, Agriculture, and Food Sector Collaboration
Culture

Thai Chili Paste 'Mae Pranee' Brand to Innovate Through Tourism, Agriculture, and Food Sector Collaboration

Mae Pranee chili paste, a 30-year-old Thai food product from Pak Chong, Nakhon Ratchasima, is set to undergo brand development through collaboration between the tourism, agriculture, and food industries, aiming to preserve Thai culinary heritage and explore new markets.

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