Francorp Marks 30 Years of Shaping Philippines Franchising

MANILA, Philippines — For three decades, Francorp Philippines has done more than witness the evolution of the local business landscape; it has helped shape it. Celebrating its 30th Anniversary Gala under the theme “30 Years of Transforming the Philippine Franchise Landscape,” the country’s premier franchise consultancy firm gathered the region’s foremost business leaders, visionaries and enterprise builders to honor the brands reshaping the Filipino entrepreneurial dream. What began three decades ago as a nascent, small-scale industry has since grown into the world’s seventh-largest franchise market, a remarkable milestone driven by Francorp’s pioneering frameworks and innovative business scaling strategies. Reflecting on this remarkable journey, Francorp vice chairman Bing Sibal-Limjoco emphasized the enduring strength of the franchising model in her welcome remarks. “These past 30 years have proven that our franchising business model isn’t just a fad or a temporary trend. It has stood for consistent financial stability, long-term value to stakeholders, and a track record of employment and community impact,” she said. The landmark gathering served as an elite masterclass in global enterprise, headlined by two of the international franchise world’s most influential figures. Joseph Tanbuntiong, CEO of Jollibee Group Philippines and chairman of the Philippine Franchise Association, delivered a profoundly inspiring address centered on exceptional stewardship and the strategic blueprint required to transform homegrown concepts into dominant global empires. Joining him on the stage was one of the world’s top business coaches – Brad Sugars, founder and CEO of ActionCOACH, who detailed the aggressive hyper-growth frameworks he utilized to expand his own enterprise into over 85 countries, challenging Filipino entrepreneurs to possess the leading-edge thinking necessary to capture international market share. To open the evening’s festivities, Francorp hosted a vibrant Franchise Fiesta, showcasing the dynamic market innovation and enterprise energy of its contemporary brand partners. Guests were treated to a diverse sensory experience of next-generation concepts and established favorites, exploring curated showcases and giveaways from ActionCOACH Philippines, Avocadoria, Bakers PH, BigBrew, But First Coffee, BW Superbakeshop, Chick Chicken, Cupcake Royale Bakeshop, Enlins Bakeshop, Jaam House of Sushi, Mango Royal Milkshake, Mommy Vacion Crispy Pata, Powerhouse Tools, Prince Baker, RedBox Pizza, Remilly’s Yema Cakes, Ronli Wonton Siomai, Shawarma Shack, The Hungry Pita, Toby’s Estate, and Yoogatta. The celebration was further enhanced by the generous support of DITO BizBayan and Media Blitz Group, whose contributions helped create a memorable and engaging experience for all attendees. A central highlight of the gala was the induction of 23 new brands into the Francorp Franchise Excellence Club, a prestigious distinction honoring homegrown brands that have successfully scaled through franchising. In his chairman’s message, Francorp chairman Samie Lim celebrated the achievements of the club’s honorees and their collective impact on the country’s economic growth. “Today, as I look around this room and see all of our club honorees, I can confidently say that together, we have not only built businesses, we have fundamentally transformed the economic landscape of our nation,” he said. The celebration of aggressive growth peaked with the titans of massive economic footprints and global reach. Industry giants BigBrew and Goldilocks took center stage as the latest elite 1000 Club Honorees. Driving Francorp’s mission to build global Filipino brands, the International Club inducted visionaries capturing competitive overseas shores: Avocadoria (Thailand, Singapore, and UAE), Shawarma Shack and Andok’s (Singapore), and Turks, which is currently driving regional expansion in Hong Kong under the international brand name T. Co. The gala anchored its modern success in its rich heritage with a Founders’ Recognition segment led by Francorp managing director Noel Siggaoat. “True leadership is not just about building a company; it is about creating an industry where others can thrive. Thirty years ago, three extraordinary business leaders and visionary minds came together with a singular, aligned vision: to build the ultimate framework for Filipino entrepreneurship.”