Vietnam Tourism Workforce Needs Overhaul for Digital, Green Transition

Vietnam's tourism industry is facing an urgent need to overhaul its workforce to adapt to the rapidly advancing technological landscape and growing concerns over climate change, which are reshaping traveler demand. Tourists are increasingly seeking seamless digital experiences and environmentally responsible destinations. Consequently, digital transformation and the green transition have been identified as inevitable trends and key strategic pillars for driving the rapid and sustainable development of Vietnam's tourism sector. This necessitates equipping tourism professionals with enhanced digital skills, online communication capabilities, and a deeper understanding of environmental conservation practices. The Vietnamese government is pursuing green growth through initiatives like immersive community-based tourism and the promotion of circular tourism. However, the success of these new directions hinges on the upskilling of the on-the-ground workforce. Experts suggest that expanding training programs, investing in digital literacy, and implementing awareness campaigns are crucial for maintaining and strengthening the competitiveness of Vietnam's tourism industry going forward. Under its one-party system, Vietnam typically implements industrial policies under strong government direction. The digitalization and greening of the tourism sector are likely to be positioned as national strategies, potentially leading to the development of related regulations and financial support. However, these transformations may also impact smaller businesses in rural areas and traditional tourism models, highlighting the importance of support measures during this transition period.