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KOLs Create Value for Vietnamese Community, Building Digital Trust
Vietnam's second National KOL Summit focused on the trust, responsibility, and value creation of Key Opinion Leaders in the digital space. Emphasis was placed on legal compliance and social contribution, with exploration of partnerships in tourism.
The second National KOL Summit 2026, themed "KOLs and the Journey of Creating Digital Trust," was held in Vietnam, placing influential individuals at the center of discussions on trust, responsibility, and value creation in the digital environment. The conference emphasized the need for strict investigation and handling of legal violations by prominent Facebookers and TikTokers. This was positioned as a crucial measure to ensure healthy information flow in the digital space and protect public trust. Furthermore, it was reported that numerous celebrities, artists, and KOLs participated in social contribution activities such as "Moving Forward with Vietnam 2026." These initiatives highlight efforts to leverage the influence of KOLs for the development of society and value creation for the community. Discussions also covered the role of KOLs and KOCs (Key Opinion Consumers) in the tourism sector. Specific collaboration strategies were explored to promote Vietnam's tourism industry by utilizing the information dissemination power and consumer purchasing influence of KOLs/KOCs. The summit, held in Ho Chi Minh City, served as an opportunity to reaffirm the importance of KOLs not merely as information broadcasters, but as key players in creating positive societal impact and building the foundation of trust in the digital realm.
Original source
Nhan Dan