Ba Na Hills Offers Global Culinary Journey

Ba Na Hills, a resort complex near Da Nang in central Vietnam, is captivating domestic and international tourists with its diverse culinary experiences. Notably, the presence of the renowned French bakery Maison Kayser is drawing attention as a successful example of international partnership in local tourism development. The Maison Kayser outlet at Ba Na Hills was established through an exclusive partnership between Sun Group and Maison Kayser. It is more than just a bakery; it is a crucial element that brings the dream of "a little corner of Paris in Da Nang" to reality, offering visitors authentic flavors of freshly baked bread and pastries. Furthermore, Ba Na Hills has attracted other international food establishments, including world-famous fried chicken chains, providing a multinational array of dining options to cater to a wider range of tourist preferences. This move can be seen as part of Vietnam's economic growth strategy under its one-party system, aiming to enhance the tourism industry's sophistication and international competitiveness. Diversifying tourist sources is particularly important for economic risk diversification, especially amidst complex relations with China. In addition to these culinary offerings, Ba Na Hills enhances the overall tourist experience with seasonal events, such as the tulip festival during the Lunar New Year (Tet), and unique landscapes, including its French-themed village. These initiatives align with Vietnam's broader efforts to transition its economic structure from a manufacturing base to a higher value-added service industry.