ONSENSUI99 Japanese Alkaline Water Launches Exclusive Distribution in Cambodia, Expanding Premium Wellness Sector

Phnom Penh’s premier provider of beverages and cigars, The Liquor and Cigar Boutique, has solidified its position as the exclusive distributor of ONSENSUI99, Japan’s leading natural alkaline water, in Cambodia. This strategic partnership aims to set a new benchmark for quality, vitality, and refined hydration within the nation’s burgeoning premium wellness sector. An exclusive event was held on July 26, 2026, at Raffles Hotel Le Royal Phnom Penh to mark the official premiere of the ONSENSUI99 TV commercial. The advertisement showcased the brand’s unique Japanese heritage, natural purity, and its wellness positioning to an audience of invited guests and industry stakeholders. ONSENSUI99 is presented as a high-value hydration experience, shaped by geological time and Japanese craftsmanship. It distinguishes itself from artificially processed waters through five core pillars of natural excellence: Unique Origin: Sourced from volcanic springs 750 meters underground in Kagoshima, Japan, the water is naturally filtered through ancient rock formations, ensuring exceptional purity. Naturally Alkaline: It boasts a naturally occurring ideal pH of 9.9, offering gentle alkalinity that supports the body’s natural balance. Ultra-Soft Texture: With a remarkably low hardness of just 1.7 mg/L, it provides a silky-smooth drinking experience unlike ordinary bottled waters. Health and Wellness: Ideal for daily hydration, it actively promotes digestion and enhances overall vitality. Versatility in Taste: The water’s profile remains consistent, delivering a refreshing experience whether enjoyed chilled, warm, or at room temperature. Shigenori Kotabe, Director of New Business Development at SOC Corporation (Japan), stated, “ONSENSUI99 is more than bottled water; it is an authentic Japanese wellness experience born from the natural blessing of Sakurajima. We are proud to partner exclusively with The Liquor and Cigar Boutique to provide a premium hydration choice for consumers and professional venues that prioritize pristine quality and professional-grade brand experiences.” Available in 500ml and 2L sizes, ONSENSUI99 is strategically expanding its footprint across specialized, high-value environments. Driven by The Liquor and Cigar Boutique’s market expertise, the brand is targeting hospitality venues, fitness centers, and residential spaces. The aim is to position ONSENSUI99 as an essential companion for individuals seeking peak vitality and an elevated everyday wellness. ONSENSUI99 is described as being born from nature and perfected by time. Manufactured by SOC Corporation, ONSENSUI99 is a premium natural alkaline mineral water sourced from a 750-meter-deep underground hot spring in Tarumizu City, Kagoshima, Japan. It is globally recognized for its pure, additive-free quality, remarkable pH of 9.9, and ultra-soft profile. The Liquor and Cigar Boutique is a premier retail destination in Phnom Penh specializing in an exceptional selection of premium liquors and fine cigars. The boutique is the exclusive distributor of ONSENSUI99 water in Cambodia, proudly offering it alongside a prestigious portfolio of Japanese whiskies that includes Cowboy, Asakura, Kujira, Shinobu, and Shin.