Highlands Coffee Hits 1,000 Stores in Vietnam, Reflecting Shifting Consumer Habits and Market Potential
Economy

Highlands Coffee Hits 1,000 Stores in Vietnam, Reflecting Shifting Consumer Habits and Market Potential

Highlands Coffee has opened its 1,000th store in Hanoi, Vietnam, marking a significant milestone after 26 years. The chain has adapted to evolving Vietnamese consumer preferences and lifestyles, fueling its continued growth. The domestic market is seen as having substantial room for further expansion.

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